APPLE
THE ROCK X SIRI



Without a doubt, the biggest production I've ever been a part of. This was a fun one. With Amazon Alexa and Google Home knocking at Siri's door, there was only one recourse; Recruit Dwayne "The Rock" Johnson to solidify Siri's title as the quintessential digital assistant. Or in this case, digital sidekick.

The campaign follows DJ and Siri as they "Dominate the Day" in all sorts of ways, carjacking a Lyft ride, commandeering a commercial jet, retouching a renaissance masterpiece, launching a successful fashion line, cooking like a boss, mastering an ancient Chinese instrument (Guzheng), and taking the world's greatest selfie, and of course doing what he does best, nailing an action packed scene in the first take. The Rock and Siri can't be beat.

Dominate the day yourself: https://www.apple.com/ios/siri/#film-siri
Client: Apple Inc.
Agency: Media Arts Lab
Role: ACD (AD)
Credits: Will Decher





DOMINATE THE DAY


REMINDER


KITCHEN


SUNSET SELFIE